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Privacy Policy — markd.ly

Last updated: May 13, 2026 · Effective: May 13, 2026

Bravely Studios LLC (“we,” “our,” or “us”) operates the markd.ly application (the “App”). This Privacy Policy explains how we handle information when you use our App.

Introduction

markd.ly is a native markdown editor for macOS, Windows, iOS, and Android. Your documents stay on your device and are never transmitted to us. We collect a small amount of information to process desktop purchases, verify desktop Pro entitlements, deliver desktop updates, and improve the product. The iPhone and Android apps are free local editors and do not require account creation or license activation.

What We Collect

Document contents never leave your device unless you explicitly export or share them yourself. For desktop purchases and Pro entitlement: when you buy markd.ly Pro on bravely.dev, we collect your Bravely Account identifier, contact email, and transaction identifier so we can activate the desktop lifetime license on Mac and Windows. Payment card details and billing information are handled exclusively by our merchant-of-record billing provider — we never see or store them. If you buy the Mac App Store build, Apple handles the transaction and we receive only the entitlement state needed to unlock Pro. For product analytics: the desktop and mobile apps can send aggregate usage events (feature adoption, error rates, session length) so we can improve the editor. Events are keyed by an anonymous device identifier. If you activate a desktop web purchase, desktop entitlement reconciliation may associate events with your Bravely Account so we can troubleshoot license issues. Document contents, file names, folder paths, and text you type into the editor are never sent to analytics. For automatic updates: the desktop apps periodically fetch an appcast feed from bravely.dev to check for new versions. This request is anonymous and contains only your app version and operating system version.

License Activation & Entitlement Checks

The direct-download Mac and Windows apps can send your email to bravely.dev/api/markdly/activate to confirm a desktop purchase is valid. On launch, those desktop apps may send the same email to bravely.dev/api/markdly/license-status to revalidate — this catches refunds and other entitlement changes. Both requests include only your email and the platform identifier. Your email is used solely to perform the entitlement lookup against our desktop billing systems; no document data, device telemetry, or browsing data is sent. If the desktop app cannot reach our servers, it falls back to a seven-day offline grace period using the locally cached activation state. The iPhone and Android editors do not use these endpoints.

Document Data

Your markdown files, drafts, snippets, and exports are stored locally on your device. markd.ly does not upload or sync your documents to any server. The app accesses only the files and folders you explicitly open. Encrypted documents (Pro) are encrypted with AES-GCM using a passphrase you choose — we cannot recover the passphrase and we never see the plaintext.

What We Do Not Collect

We do not collect any of the following: • Your document contents, file names, folder paths, or text you type • Your location • Your contacts, calendar, or other system data • Payment card numbers or billing details (handled by the platform that billed you) • Advertising identifiers (IDFA, GAID) • Web browsing history from outside the app

Opting Out of Analytics

You can disable product analytics at any time in Settings → Privacy on each platform. When disabled, no analytics events are sent from that device. Desktop license activation, entitlement checks, and update checks are required for desktop Pro and auto-update to function and cannot be disabled while those features are in use; uninstalling the app stops those requests entirely.

Third-Party Services

We share the minimum information required to deliver the product with service providers that handle desktop web payments, app-store purchase handling, desktop entitlement lookup, anonymous product analytics, hosting, downloads, and desktop update delivery. We do not sell your data, and we do not share it for advertising.

Data Retention

Your desktop web-purchase record (Bravely Account identifier, contact email, transaction ID, and entitlement status) is retained for the life of your lifetime purchase so we can honor it on future reinstalls. Analytics events are retained for up to 365 days. You can request deletion of your desktop purchase record or analytics data by emailing jeff@bravely.dev; we will process the request within 30 days.

Children's Privacy

markd.ly is not directed at children under 13. We do not knowingly collect information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The effective date at the top of this page will be updated accordingly. Continued use of the app after changes constitutes acceptance of the revised policy.